For Cumulus, I wanted to create a brand identity that feels clean, calm, and approachable while still carrying a sense of energy and fun. The cloud and lightning elements tie into the name naturally, but I kept the overall look smooth and modern so it wouldn’t feel overwhelming.

The palette leans into soft purples and whites, giving the designs a relaxed, airy atmosphere, while the bold typography and playful phrases like “Head in the Clouds” add a more lighthearted, memorable edge. From hoodies to stickers to packaging concepts, the goal was to keep everything consistent and versatile across applications professional enough for wholesale branding but still engaging for individual customers.

This balance between calm clarity and playful creativity is what makes the Cumulus brand stand out, and I designed each piece with that mix in mind.